Easy Care playbooks

Step-by-step guides to launch and grow

Follow these six playbooks to confidently prepare, plan, announce, promote, launch, and maintain your Easy Care preventive care plans.

Your Easy Care launch guides

Need a hand to get Easy Care launched? These simple playbooks walk your team through every step of the journey.

Whether you’re just getting started or looking to sharpen your approach, each playbook gives you practical, easy-to-follow guidance so your whole team is aligned and ready to deliver.

1

Prepare

Get your team and clinic ready. Set your goals, align your staff, and create a smooth onboarding experience for your clients.

2

Plan

Map out your timeline, assign responsibilities, and build a clear action plan so your whole team knows what to do and when.

3

Announce

Let your clients know about your new preventive care plans. Create excitement and drive initial sign-ups with targeted messaging.

4

Promote

Keep the momentum going with ongoing promotion. Leverage social media, in-clinic materials, and team conversations.

5

Launch

Roll out your EasyCare plans with confidence. Track sign-ups, address client questions, and celebrate early wins with your team.

6

Maintain

Keep your plans running smoothly. Monitor performance, re-engage lapsed clients, and continuously improve the experience.

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